Lisa Welborn

• Through a provocative creative campaign and a call-to-action for US customers to support the Equality Act, The Body Shop is opposing hateful anti-2SLGBTQ+ legislation targeting young people.
• The Body Shop Canada is asking customers to pledge to speak out against hatred and intolerance aimed at the 2SLGBTQ+ community.
• from each sale of the brand's new "Out for Love" Pride highlighter makeup range will benefit 2SLGBTQ+ charitable partners across .

NEW YORK, June 2, 2022 /PRNewswire/ -- Tod

Google wants to put its data science chops to the test – in real-time. This weekend, the company is going use data analytics techniques and machine learning during the Final Four in San Antonio to figure out what it thinks will happen next in the live games. And after doing so, it will hand off its predictions about the game’s second half to be aired as a halftime TV ad.

The company detailed its plans in a blog post this morning, explaining how the idea grew out of the existing relationship it

San Francisco agency Duncan/Channon launched a new integrated campaign for Diamond of California, the Diamond Foods brand for which the agency was selected as agency of record last November, along with Pop Secret.



The new campaign launches today with “Made for Homemade,” a 30-second spot targeting and celebrating home cooks. “There are things you know when you make something at home,” begins the voiceover over a food porn montage. Those things include “that no recipe is ever really finished

Tonight marked the launch of Levi’s® extensive Station to Station, a public art project made

Tonight marked the launch of Levi’s® extensive Station to Station, a public art project made possible by Levi’s®, campaign, a cultural outreach in conjunction with highly acclaimed artist Doug Aitken. Falling under this season’s #MakeYourMark initiative, the event held at Riverfront Studios, Brooklyn invited guests from all over to partake in a night of cultural intrigue ranging from music and performan

The October 5th print issue of Entertainment Weekly contains an insert page with a small LCD designed to display live tweets as well as videos. Around 1,000 copies of the issue distributed in New York and Los Angeles will include the insert, which houses an Android-powered device along with a cellular radio to stream live tweets from the @CW_Network Twitter account. The executive vice president of marketing at the CW, Rick Haskins, told Mashable in an interview that the device was built in China

In the latest example of finding media innovation where you'd least expect it, CBS is embedding a video player in a print ad in Entertainment Weekly that will serve up a buffet of its fall TV lineup.

The CBS foray into a print-digital alliance plays full-motion video at a crisp resolution. The ad, dubbed by CBS and partner Pepsi Max "the first-ever VIP (video-in-print) promotion," works like one of those audio greeting cards. Opening the page activates the player, which is a quarter-inch–thick